Some Thoughts about RARE Edinburgh
Here, RARE stands for
Romance Author & Reader Events. They
have taken place in various cities around the world since 2014. Basically, you
get a large venue, and fill it with romance authors. They each pay about £300
for a table. Attending readers (their fans) descend on the event to have their
paperback copies of their favourite books signed by the author. Many of the
authors will also take advance orders for their books and will attend with all
they need.
Readers queuing to enter the Heart of Steel
signing event in Sheffield.
Nowadays, these events sell out VERY QUICKLY! Tickets are priced
anywhere from £50 to £80
Authors coming to Edinburgh by Nationality
- Australian 10
- Canada 10
- Ireland 4
- UK 25
- USA 163
So the vast majority of the attending authors find it worth
their while financially to fly to the UK, and to make all the arrangements for
their paperbacks to be there for them. For the majority of them, this they must do
themselves: there is no publisher to do it for them.
Among the authors there is massive competition for places
too. ALL these events have a substantial waiting list for tables.
Romance Author Reader Events on Facebook.
RARE Events on Twitter.
A great many are USA Today Bestsellers and/or New York
Times bestsellers and are VERY productive, insatiable writers. Just look at these figures!
Number of books published by the attending authors.
- Total (using Goodreads) 13650
- Mean About
52 per attending author.
- Highest 382
in 12 years! i.e. over 30 a year!
- Lowest 2
Asll this demonstrates just how VERY broad is their spectrum of productivity.
Out of 239 attending authors, 189 are independent authors.
These are publishing under their own name with CreateSpace, IngramSpark and the
like for paperbacks, but on EVERY platform for their eBooks. i.e. Amazon,
Barnes&Noble, I-Books, Smashwords, Evernight and Kobo.
Because of Covid various signings have been cancelled, but
the organisers are really hitting the ground running with RARE Edinburgh next
year – and this event will take place over 2 full days with over 230 authors
coming.
There are a few Romantic Novelists Association members attending,
including Carrie Elks and Julia Sykes. All attendees’ tickets for RARE
Edinburgh are sold out. When they go on
sale, they normally go within a couple of hours.
Although all the authors write in the romantic genre, a LOT
of them write fantasy or erotic romances, both MM and FF, and books in the alpha, rockstar, bad-boy, and cowboy tropes. Also
plenty of historical and romantic suspense. Saga type romances seem less common.
Nearly all of
them use Linktree and put links to EVERYTHING on their Linktree page.
And - invariably - a cover and link to their books, under every writing name they use.
Almost all of
them will write “series” of up to 10 inter-connected books. This seems to be
very much what their readers want. Writing a series also has several marketing
advantages. I know from experience that some established authors have suggested
that their work is not of a “high quality”! Well, it certainly appears to be of a
suitable quality for their numerous readers.
Among the 50
authors who are conventionally published, their publishing houses include
Montlake and Skyscape (both part of the Amazon stable), Piatkus. Penguin,
Macmillan, Carina, Hachette, Avon and Bantam.
From those I
have seen, the standard of their websites is very high. Lots of stuff going on.
Pics and links to all their books and a very professional appearance. A lot of
their covers show echoes of Fabio! As with
conventional publishing, there IS a noticeable difference between authors from
the UK and the USA.
Although most
authors attending are from outside the UK, there IS a trade in the other
direction, with several British authors attending similar large events in the
USA.
I’ve been to
several of the smaller signing events within striking distance of York, and
I’ve found them ALL amazingly friendly and convivial occasions. Independent
publishing is “the other side of the coin” to those of us grounded firmly in
the conventional side of the game, but I think it behoves us all to look at the
Indie sector and take a note of what makes them so successful, and to note their
amazing productivity. This is not unknown, particularly in the category romance
area. I know of several HM&B authors who produce 4-5 books a year.
Some shots from signings in the UK.
Thay are invariably fun events to attend, and for meeting old friends and new!
Many readers
will attend a signing event with a wheeled trolley or roll-along case and take
it home FULL of the books they have collected and bought.
Perhaps its
most important to note that any success they achieve is purely by their own
efforts and on their own terms.
Personally
speaking, I would like to see more formal recognition given to indie authors,
possibly along the line of one or two awards in the Romantic Novel of the Year
awards reserved specifically for independent authors. Does the RNA need to
reach out to all these bestselling authors of romance to make them feel welcome
and included?
After all,
romance is for everyone!