Sales had hit a depressing, all-time low last month. This was entirely my fault as I hadn’t done anything to promote the title since May when I was lucky enough to be accepted by the holy grail of book promoters BookBub. No More Mulberries went FREE, 30,000 copies were downloaded and the number of copies borrowed (this was in the days before ‘pages read’) more than paid for the cost of the ad. It also gained some very nice reviews (and some not so nice ones but, hey, the one and two stars are a necessary rite of passage for an author).
The knock-on effect of this, which included increased sales of Drunk Chickens and Burnt Macaroni, carried over for several weeks. Amazon allows titles on Kindle Unlimited to be on Countdown or go FREE every 90 days so I should have organised another for August but I let it slip. Big mistake. There’s no room for complacency in this business – take your eye off the promotional ball at your peril.
I booked my Countdown dates and started contacting promotion sites. I realise trad-published authors are probably told by their publishers when their titles are going to be discounted (if they do that) and may not have a say in the matter. Even so, once you know the dates, you can still approach promoters – that should make your publishers happy.
I went with twenty promotion sites. Some sites promote your book for free, asking that you promote their site in return (a pretty fair deal) while others charge for advertising. I went for a mixture. The group, eNovelAuthorsatWork, of which I’m a member, has some wonderful resources for writers on its site including lists of promoter sites and a series of blog posts on which ones work well. Do check it out.
How has it gone? So far not too shabbily. It has a best seller sticker on one of its categories on Amazon UK.
I only need a few more downloads to get me a best seller sticker in the US (hint, hint).
Before the start of the promotion my rankings on Amazon UK and US respectively were 17,741 and 201,258. I had not sold a single copy of No More Mulberries in the US in October. Three days later the rankings are:
UK • Amazon Bestsellers Rank: #4,771 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
• #1 in Kindle Store > Books > Literature & Fiction > World Literature > Asian
• #10 in Kindle Store > Books > Literature & Fiction > Classics > Women's
• #48 in Kindle Store > Books > Literature & Fiction > Literary Fiction > Romance
US • Amazon Best Sellers Rank: #7,514 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
• #2 in Kindle Store > Kindle eBooks > Literature & Fiction > World Literature > Asian
• #3 in Kindle Store > Kindle eBooks > Literature & Fiction > Classics > Women's
• #84 in Kindle Store > Kindle eBooks > Literature & Fiction > Literary Fiction > Romance
In the three days of the promotion I’ve sold around 90 copies, over half in the US. I’ve covered my costs, moved up the rankings and there are still a few promos to come before the sale ends.
I’ve tweeted far and wide and I’ve had some tremendous support from the eNovelAuthors group who’ve tweeted and retweeted as have the team at BeeZee Books
Of course, it’s not enough to pay your money and sit back. It is important to share the promo information on Twitter, Facebook, Google+ and all other social media platforms. Let the world know your book is on sale – and take a moment to thank the people who run these promotion sites.
I’d be interested in hearing what others do to promote sales and climb the rankings – and when will it ever be safe to stop?
Right, back to the Tweet button.
Click here for Mary’s Amazon Author page